AllState Agent Marketing

 Checking For Updates

Checking Social Networks 3x/day (3 minutes x 7 sites) = 31 hours/month

Responding To Customer Comments/Reviews On Social Media .5/day (15 minutes per comment) = 4 hours/month

 Creating Content

Most social media campaigns create 60-120 pieces of content – so we’ll assume the average 90. And that this will be need to completed on a yearly basis though more often it is done bi yearly, or less often a quarterly basis.

33% Text Only Content = 10 to 15 Hours

33% Text & Image Content = 20 to 25 Hours

20% New Media Content = 20 to 25 Hours

14% Aggregated or Reshared Content = 10 to 15 Hours

Total: 60 Hours – 80 Hours + 5 – 6.5 hours/month to continue producing campaigns in time.

Posting Content

Publishing Posts  7x/week (5-7 minutes each x 7 sites) = 16 – 23 hours/month

Managing Content & Image Resources – 1x/week  * (15 – 30 minutes each) = 1 – 2 hours/month

What do people usually pay for services like these? Well, based on our calculations you’ll have to pay someone up-front for 65-85 hours, and 56-65.5 hours a month to make social media effective & profitable.

What are your labor options?

No training or expertise:

Experienced: 

Independent Consultant or Experienced Agency Professional – $20-100/hour

up-front 65-85 hours = $1300 – $8500
56-65.5 hours/month = $1120 – $6550/month