Step 1: Understand Your Market/ing

To be successful you must understand both your target market, and how your marketing relates to that prospect.

The Purpose Of A Solid Digital Marketing Strategy

  • What are your business/marketing goals?
  • What marketing challenges have you faced?
  • Who is your target customer, and what can you do to attract them?
  • Where do potential customers look for business like yours?
  • How much should you invest in a marketing program?

We live to create the next generation marketing heuristics, process, tools, & formulas combined into the marketing intelligence engine. We pass these benefits on to our clients, meaning more streamlined & turn-key marketing campaigns.

What We Do To Help

Buyer Persona Creation

Content Mapping

Keyword Research

Find Marketing Challenges, Goals, & Set KPI's

Digital Marketing Budgeting

Competition Analysis

Step 2: Ready Your Website

A well run website is the foundation upon which great marketing is built.

A website that attracts customers...

  • Is easy to navigate on both mobile and desktop
  • Has a Professional design
  • Uses search engine friendly code.
  • Is fast & user friendly
  • can be easily updated to add specials and promotions.

How We Get Your Site Ready

Responsive Web Design

Servers & Hosting

Maintenance & Security

Edits & Updates

Speed Optimized

Socially Connected

Step 3: Drive Traffic

Connect with customers wherever they are to generate streams of views & traffic.

Social Media Marketing

Drive new & repeat business while growing your online presence, and by keeping your followers engaged with amazing content.

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Search Engine Optimization

Our SEO services help your business/website get seen by customers when they’re searching online for the services you offer.

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Content Marketing

Increase sales and engage consumers with content that meets their needs, promotes your business as an authority, and helps boost SEO at the same time.

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Hyperlocal Marketing

Connect with customers and consumers in your city, in your zip code, around the corner, on your block, or even in the building.

Local Media & Native Advertising

Use native advertising to put your message in front of local people who are catching up on events & news in their area.

PPC Management

Pay-Per-Click management with a focus on reducing customer acquisition cost. We use proven strategies that decrease your cost per click, and increase your ROI & conversion rate.

E-Mail Marketing

E-mail marketing & automation solutions that manage contacts, sends emails, tracks results, and can be integrated with business processes.

Marketing Automation

Automate 99% of the processes, tasks, & to-do’s required to convert prospective customers into actual buyers in a simple and affordable way. 

Reputation Management

Use reviews to your advantage, & stop worrying about how online reviews will affect your business. We’ll help you take control of your online reputation whether their good, neutral, or bad, and convert every review of your business into an asset.

Step 4: Convert & Close

Convert traffic to leads, & leads to sales by creating attractive offers that meet your customers needs.

We’ll help your business create a marketing funnel, and fill it with offers, calls to actions, & incentives that target your ideal customer at various stages of the buying process.

Unaware Buyers

Stimulus: The moment which occurs when the customer is first exposed to a problem or your brand via an ad or piece of content

Type of content that attracts these buyers:

  • Blog Articles
  • PR Campaigns
  • Customer Stories / Word Of Mouth
  • Web/PPC Ads
  • Social Media
Interested Buyers

Aware & Interested: A person has realized and identified symptoms of a potential problem or opportunity.

Type of content that attracts these buyers:

  • Ebook Downloads
  • Whitepapers
  • Case Studies
  • Training Video/ E-Mail Series
Problem Recognized

Consideration: In the consideration stage, a person has clearly defined and given a name to their problem or opportunity.

  • Project Portfolio
  • Long-form Content
  • Introductory Tool(s)
  • Sell Sheet / Brochure
Ready To Buy

Decision: In the decision stage, a person has defined their solution strategy, method, or approach.

  • Request A Quote Form
  • Streamlined Contact Process
  • Autoresponder Sales E-Mail
  • Online Call/Appointment Scheduling

How We Turn Visitors Into Customers

Lead Nurturing

Remarketing Campaigns

Persuasive Copywriting

Landing Pages

Calls To Action

CRM/Sales Process Integration

Step 5: Analyze & Optimize

We measure the effectiveness of your marketing month-over-month in order continually improve performance.

We report the metrics that matter on a weekly basis, and can incorporate 900+ business software & web apps to build custom reports, giving you a full view of your marketing & business performance.

Having all this data is nice, but what do we do with it? We use it to improve the performance of your marketing month-to-month by testing & tweaking different elements to increase conversions/sales/leads.

How We Optimize Your Marketing

Weekly Reporting

Value/ROI Calculation

A/B Testing

Conversion Rate Optimization

Lead Intelligence & Segmenting

Competative Analysis