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Step 1: Understand Your Market/ing
We zero in on your target customer, & use your business information to formulate a custom strategy.
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Step 2: Ready Your Website
We make sure your website is up to standards of today's consumers.
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Step 3: Drive Traffic
We drive targeted visitors to your site so they can be converted to leads & sales.
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Step 4 : Convert & Close
Convert traffic to leads, & leads to sales by creating attractive offers that meet your customers needs.
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Step 5 : Analyze & Optimize
We measure the effectiveness of your marketing month-over-month in order continually improve performance.
Understand Your Market/ing
To be successful you must understand both your target market, and how your marketing relates to that prospect.
The Purpose Of A Solid Digital Marketing Strategy
- What are your business/marketing goals?
- What marketing challenges have you faced?
- Who is your target customer, and what can you do to attract them?
- Where do potential customers look for business like yours?
- How much should you invest in a marketing program?
We live to create the next generation marketing heuristics, process, tools, & formulas combined into the marketing intelligence engine. We pass these benefits on to our clients, meaning more streamlined & turn-key marketing campaigns.
What We Do To Help
Ready Your Website
A well run website is the foundation upon which great marketing is built.
A website that attracts customers...
- Is easy to navigate on both mobile and desktop
- Has a Professional design
- Uses search engine friendly code.
- Is fast & user friendly
- can be easily updated to add specials and promotions.
How We Get Your Site Ready
Step 3: Drive Traffic
Connect with customers wherever they are to generate streams of views & traffic.
Step 4: Convert & Close
Convert traffic to leads, & leads to sales by creating attractive offers that meet your customers needs.
We’ll help your business create a marketing funnel, and fill it with offers, calls to actions, & incentives that target your ideal customer at various stages of the buying process.
Stimulus: The moment which occurs when the customer is first exposed to a problem or your brand via an ad or piece of content
Type of content that attracts these buyers:
- Blog Articles
- PR Campaigns
- Customer Stories / Word Of Mouth
- Web/PPC Ads
- Social Media
Aware & Interested: A person has realized and identified symptoms of a potential problem or opportunity.
Type of content that attracts these buyers:
- Ebook Downloads
- Whitepapers
- Case Studies
- Training Video/ E-Mail Series
Consideration: In the consideration stage, a person has clearly defined and given a name to their problem or opportunity.
- Project Portfolio
- Long-form Content
- Introductory Tool(s)
- Sell Sheet / Brochure
Decision: In the decision stage, a person has defined their solution strategy, method, or approach.
- Request A Quote Form
- Streamlined Contact Process
- Autoresponder Sales E-Mail
- Online Call/Appointment Scheduling
How We Turn Visitors Into Customers
Step 5: Analyze & Optimize
We measure the effectiveness of your marketing month-over-month in order continually improve performance.
We report the metrics that matter on a weekly basis, and can incorporate 900+ business software & web apps to build custom reports, giving you a full view of your marketing & business performance.
Having all this data is nice, but what do we do with it? We use it to improve the performance of your marketing month-to-month by testing & tweaking different elements to increase conversions/sales/leads.
